Problem

Cable tv is dated!

Solution

We are making tv better.

Market

The Global Video Streaming Market, valued at USD 42.14 Billion in the year 2019 has been witnessing unprecedented growth in the last few years on the back of increasing internet penetration, escalating number of smartphone users and rising investment in good content.

• Men are more likely than women to have these apps on their mobile devices. Across all four apps, 60% or more of app owners are male. Men are also more likely to watch content from these platforms through their mobile websites.
• Crackle and Tubi have established a market for themselves with the critical 18-24 age range. Over 12% of Tubi’s mobile web traffic and more than 16% of Crackle’s mobile web visitors are from this crucial age range.
•  Pluto TV’s mobile audience tends to skew slightly older, while the bulk of Vudu’s audience on mobile is in the 26-45 age range.
•  Vudu is the only app where more than 50% of app owners are White. Of the four brands reviewed, Vudu is the only mobile website where at least 31% of mobile web visitors are Black/African-Americans .