Baud was founded and created by women for women. We have over 20 combined years in the fashion industry and found a problem with all the shapewear on the current market. Even the most popular brands are full coverage, meaning you cannot wear anything stomach or back baring, and spend the day feeling constricted, hot, and uncomfortable. In order to work, thick, tight fabric has to completely cover the area being reshaped. Baud allows you to wear crop tops, low cut jeans, backless tops and the options are endless for ridiculously flattering swimwear and work out attire.

 Years of development have created a garment that uses hypoallergenic adhesives and a cleverly crafted band that gently lifts the midsection to give the contours of traditional shapewear but revealing your own skin, improved. Think tummy tuck without the scalpel. This is ideal for those who have had babies, lost weight, or have loose skin or unwanted “muffin top” it works on countless body sizes.

 As mothers of girls we want to shape a new generation in fashion and bring self-confidence, comfort and ease to every woman, making them look and feel their very best. We know this will become a staple in every lingerie drawer, we need YOU to help us make that a reality. So if our mission resonates with you please reach out and join us in shaking up this stagnant multibillion dollar industry and revive shapewear!