Problem

Luxury goods companies are currently losing its share of a $28Bn resale/outlet market because they do not want to give up control on the distribution and experience chains.

“We want to retain control of our distribution, and I think that approach was an early contributor to the success of the brand. We’ve spent the last 20 years securing that control, so we’re not going to give it up now with partnerships in the secondary market,” Bruno Pavlovsky president of fashion and president of Chanel SAS.

Solution

Luxd is the marketplace for luxury goods companies where they can sell their previous collections without losing control of their distribution. Our unique operations enable the brands to be in control of everything, and what is most important, to deeply know their future customers. By accessing a broader audience that is willing to have their products even if they are not the most current collection, the brands will have the possibility of "loyalizing" customers years in advance that the otherwise customer would have started to buy its products. Having early access to this information enable brands to better know their most important asset. Its future consumers.

By using luxd and its platform, the brands do not have to dilute their current season products or alienate their full price consumers.

Market

In 2020 the TAM size was more than $28Bn and it is projected to grow at a minimum rate of 8% reaching $64Bn by 2028.

Younger consumers are paying attention to what brands are doing and recent survey we released with BCG found that 62 percent of consumers would be more willing to buy from fashion brands that partner with resale platforms. Our long-term goal is for every brand to have a space in Luxd where they can service their future full price customers.