Taut and Tight is a skin bra; one garment lifts skin on the tummy,another lifts the skin on the legs ,creating a much younger and smoother looking body. Read more...
Problem
Taut and Tight addresses the biggest beauty problem since the beginning of time ... sagging and aging skin.As women mature the skin starts to sag,creating wrinkled and dimpled looking skin on various parts of the body.As a result women stop wearing more revealing fashion items,hiding their body under layers of clothing.Creams and various salon treatments do not really offer a significant or satisfactory improvement and surgery is costly and risky and therefore not an option for many women.
Solution
A skin patch gets attached to the area of the body where the skin needs lifting.This skin patch then gets attached to the skin bra and in the process the skin gets pulled up to create a much younger,smoother and firmer looking body.Taut and Tight's products are very different from shape garments as our products aim to improve the skin texture of EXPOSED skin,whereas shape garments only attempt to improve the shape UNDER clothing.Taut and Tight also improves shape as the tummy lift pulls up the so-called "love handles" in the front and on the back without the constricting and tight fitting feel of a shape garment.
Market
The products will appeal to women of all ages,as younger women also get sagging skin on their tummy after giving birth and they like to wear hipster jeans with short tank tops,exposing their belly button.The products will also appeal to older women who suffer from the "middle age bulge" which shows in tight fitting clothing.
There is only one other product that aims to improve sagging and ageing skin; Skinnys. But this product just wraps plastic over the skin which is visible to the naked eye,very suffocating in feel and most importantly with the pull of gravity the skin starts to sag again as it has nothing to hold it up.
Taut and Tight is well hidden from the naked eye-truly a woman's best kept beauty secret.There is simply nothing else on the market that offers such instant,dramatic,risk-and pain free results.It is possibly the greatest fashion breakthrough since the invention of the bra.
Brand design and graphic design.
Goals
The following goals must be reached to get awarded with 1% equity of Taut and Tight when launched.