💥 Boom! Gusher announces our new Champion Affiliate program

Chief Marketing Officer - CMO

2% equity
Driving regenerative food supply Read more...
You know the playbook – but you don’t follow it. You write your own.

We’re building something the food system desperately needs: a performance drink made from real food, grown right. Oatra is the first sports drink powered by oats—slow-burning complex carbs, gut-healthy beta-glucans, and regenerative ingredients that actually do something for your body and the planet.

We’re looking for a brand-obsessed, storytelling-driven, scrappy-as-hell marketing leader to take the reins on everything from brand voice to trial-driving campaigns. If you know how to build emotional resonance, drive cultural relevance, and translate a messy mission into a clean hook that sells—this is your role.

You’re not just launching a beverage. You’re lighting a movement.

What You’ll Do:

* Own and evolve our core brand narrative—turn our why into a movement people want in on.
* Build and execute a lean, high-impact marketing plan across DTC, retail, and field.
* Partner with our creative director to develop killer content across every channel that matters (and ditch the ones that don’t).
* Lead customer acquisition through sampling, influencer programs, digital experiments, and retail activations.
* Vet and manage freelancers, agencies, and collab partners—no egos, just execution.
* Track what works. Ditch what doesn’t. Optimize for trial, repeat, and velocity.
* Lay the groundwork for growing the team as we scale from test markets to national distro.

Who You Are:

* You’ve built or scaled a CPG brand at the ground level—preferably in food/bev, wellness, or something with a cult following.
* You speak fluent DTC, earned media, and trade marketing—and know how to pull it all together under one brand system.
* You love regenerative ag, clean label, real food, and calling B.S. on greenwashing.
* You’ve worked with tight budgets, lean teams, and high expectations. You make dollars move like they’re hundreds.
* You live in culture—TikTok, retail shelf, or IRL community—and know how to meet people where they are.
* You’re hungry to build a brand that matters, not just one that sells.

Comp & Equity

* This role comes with 2% equity at launch, structured on clear milestones.
* Cash comp will grow with us. For now, we’re a lean team building the next big thing in food.

Apply if you’re ready to build something real!
Drop us a note, a war story, or a campaign you loved (or built). We care more about taste and guts than resumes.
Goals
The following goals must be reached to get awarded with 2% equity of Farmalogical, Inc. when launched.
Skills:
  • Marketing
  • Content Marketing
  • Brand Marketing
  • Social Media Marketing
  • Direct Marketing
  • Market Research
  • Influencer Marketing
  • Chief Marketing Officer
  • CMO
  • Marketing Director
  • 2% equity for this role
  • 37 days left to fill this role