FAKE IT TILL YOU MAKE IT?
I call total B.S..
When it comes to your company, your business…
If you want the right customers, the best employees, and the partners that enable you to grow, regardless of size….
Flaunt your position as to where you are now.
2 Person company? Flaunt it!
Trying to solve a huge issue out there and disrupt an industry? Flaunt it
Need early adopters? Say THAT and put it out there
Where you are “now” is an asset….bring it out into the light and put it front and center. It’s a magnet for the customers, people, and partners you truly need!