Passionate and results-oriented marketing leader with a proven track record of driving revenue growth and optimizing multi-channel strategies. Experienced in email and text channel optimization, paid media management, and crafting and implementing customer segmentation and targeting strategies to drive holistic marketing campaigns and maximize ROI. Notable achievements include a +53% revenue increase in SMS '23 vs '22 and spearheading initiatives contributing to a 34% YoY revenue growth. Skilled in project management, partnership oversight, and fostering team cohesion. Committed to continuous learning and delivering impactful results in marketing leadership roles.

Skills

• Digital Strategy, Content Strategy, Marketing Automation, Data Analytics ♣ Account Based Marketing/Demand Generation ♣ SEM/SEO, Brand Creation, Website Design ♣ Creative
• Creative direction Creative strategy Concept development + Pitchwork Branding + Identity Integrated Digital Campaigns Digital. Paid social, Web development Storyboards Video & Post-Production
• 360 Marketing

Interests

• Farmers Market
• Fashion
• Adventure Travel
• Animals/pets/dogs
• Watching movies
• Dogs
• plants and foraging
• Spending time with my family
• Taking pictures and making videos.
• Home decorating/organizing
• Creative Journaling
• Dog Walking

Languages

• English