We don't need any CMO, we need the right CMO. Someone who has sensitive skin, or loves someone with sensitive skin, and knows how challenging that can be. And knows how hard it is to find quality all natural hair care and skin care products that get results and feel good. Maybe you've even made some home remedies yourself to help scratch that itch, literally. The right CMO for Eric's Orchard is someone who understands our customers on a personal level, who can help the company find more people like us who need what we're selling. Maybe that's influencers, maybe that's affiliate marketers, maybe that's beauty editors. We need to find our brand ambassadors, our zealots. We also need a market analysis and determine the proper price point and distribution partners for our first product, an all natural apple cider vinegar hair mask.
Our products are intended to create a niche that does not exist in a new and expanding market filled with very discriminating customers. That niche needs to be named and aimed at a very specific sweet spot before we can launch. If that sounds like fun to you, please join our team!