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FROST 

FROST Cool Media develops short-form online entertainment content. 
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Problem

Profiles on social media platforms are static and bland. Viewers get a linear view of a person from these profiles.  

Solution

Our solution is to add Personal Brand Videos to enhance social media profile pages. It solves the problem of having a basic linear profile and allows viewers to get a more complete idea of who the person is and the energy that they bring. 

Business Model

B2C Subscription-based/Software license of  Online Personal Brand Video  technology 

Demographics

  • Social Media users 18 to 50
  • Online video viewers

Risks

  • Low barrier to entry
  • Sites/ Apps could block video integration 

Market

More and more video content is being watched now than ever before. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018).

Videos help keep users on your website longer and also keep them more engaged. The average user spends 88% more time on a website with video (Forbes, 2018).

That fact alone is enough to prove how much more engaging video content is to most demographics. This could also have something to do with the fact that viewers retain messages better when they view it in a video, compared to written form.

Users are seeing videos increasingly on every platform

Whether it’s on blogs, Instagram ads, or simply YouTube, they are expecting more video content. Videos are a consumers’ favorite type of content to see from a brand on social media (Animoto, 2018). Based on the 2018 State of Social Video Marketer Trends report, 73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision. This statistic alone shows how videos are getting popular with the passage of time. With video becoming a great influence on consumer decisions, it comes as no surprise.


Summary of Video Marketing Statistics 2020 

  1. 85% of all internet users in the United States watched online video content monthly on any of their devices. Which means that video content is becoming increasingly popular.
  2. 54% of consumers want to see more video content from a brand or business they support. This goes to show that the demand for video content is also increasing.
  3. 87% of marketing professionals use video as a marketing tool. More businesses are including video content as part of their digital marketing strategy.
  4. Videos are a consumers’ favorite type of content to see from a brand on social media. Consumers expect more video content.
  5. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. Companies are using video marketing to improve their business. Among other things, this includes to increase their sales, to build brand awareness, and to keep their customers informed.
  6. Video marketers get 66% more qualified leads per year. This increased quality of leads could be because of the quality of education that video content brings.
  7. The average user spends 88% more time on a website with video. This shows that video content improves engagement on your website.
  8. Eight out of ten people have purchased a piece of software or app after watching a brand’s video.
  9. Internet users spent six hours and 48 minutes per week watching videos online in 2019.
  10. In 2022, 82 percent of the global internet traffic will come from video streaming and downloads. 

Forcast

According to Jonathan Barnard of Publicis Media Zenith unit: Time spent watching online videos will expand more than 20% over the next two years to an average of 100 minutes daily. "That’s the equivalent of watching 25 continuous days of video in 2021," Barnard, Zenith Head of Forecasting 

Others in Our Market:

Viddyoze

Viddeoz is an automated video animation maker for marketers and businesses. There are over 170 professional templates. Users get high-end, professional animations in just 3 clicks. It allows the users to customize video with animations to match their brand in seconds with no previous marketing or design experience needed.

Promo Video Maker

Promo Video Maker offers custom video templates including footage, copy, and music.


Market Size

Topics:
  • Social Media
  • Video
  • Apps
  • Consumer Applications
  • Personal Branding
  • Social Media Advertising
  • Branding
  • SaaS