Problem

Advertisers have a long-standing, unresolved problem that's costing them: they are unable to measure ROI from their advertising in a tangible way. This means they don’t know where to invest their ad spend for maximum benefit for both their business and consumers.

Solution

Prosperly delivers tangible ROI for advertisers. Prosperly enables marketers to reach specific consumers, measure consumer interactions with their digital marketing, and confidently attribute ROI to those marketing activities. Additionally, Prosperly provides consumers with choice and transparency that builds trust and engagement with digital marketing.

Prosperly provides a win-win-win solution by eliminating the unknowns from advertising and illuminating best practices, both of which result in improved, measurable, and actionable ROI.

Market

Huge.

• According to Statista, in 2019 $126 billion was spent on digital marking in North America, alone.
• Global digital ad spending is expected to surpass $517 billion in 2023, up from the $283 billion recorded in 2018.
• In 2018, the entire U.S. media market was valued at $223 billion. That number is estimated to reach $289 billion by 2022.
• According to Gartner, worldwide spending on customer experience and relationship management (CRM) software grew 15.6% to reach $42.2 billion in 2018.
• 72.9% of CRM spending was for software as a service (SaaS) in 2018. That number is grew by approximately 75% in 2019.
• Worldwide enterprise application software revenue totaled more than $193.6 billion in 2018, a 12.5% increase over 2017 revenue of $172.1 billion.
• CRM made up 25% of the entire enterprise software revenue market.
• According to researchgate.net, click fraud has emerged as a severe threat to digital marketing, with additional costs for marketers amounting to $44 billion by 2022.
• Ad-blocking adoption is costing marketers an estimated $35 billion per year
• According to Statista, blockchain technology is increasingly used within businesses around the world with annual spending having tripled since 2017.
• Forecasts suggest that spending on blockchain solutions will continue growing to an anticipated $16 billion annually by 2023.