Are you a cat parent who considers their cat to be family? Are you concerned about the lack of high-quality, safe cat food options that don’t include toxic ingredients? How would you like to be part of the solution? A real solution – without compromises. We are CatCrazy people on a mission to fuel cats’ active lives with nutritious meals of uncompromising quality. Our relentless commitment to our fellow cat-loving humans is to assure them they are providing the very best food for their feline family members. Your job will be to handle all the financial aspects of the business.  We (modestly) believe that CatCrazy has the potential to become a Big Deal. You're a top-notch CFO who knows how to make it rain when it comes to funding. You've got solid connections with angel investors, philanthropists, family offices, and venture capitalists. You know exactly who to reach out to when it's time to raise capital for early-stage startups. You're a pro at creating financial models that impress investors. The ultimate goal is to quickly grow a highly profitable company with a strong national presence. If you agree with our mission and are looking to make a mark on the world that will last, then apply now and give us a reason to meet.

You are a seasoned business development expert with a passion for cats. Your expertise in the US pet food market is unmatched, and you recognize the demand for high-quality cat food. With a strong background in strategy, business development, and corporate partnerships, you excel at launching products and have a vast network of connections in the pet industry (retail chains, big-box stores, and many cat-loving influencer contacts). Your attention to detail is impeccable, and your reputation for trustworthiness precedes you. If you're ready to make a significant impact in the cat world, we want you on our team. Join us in revolutionizing the market with top-notch cat food at lightning speed. Apply now to work alongside a team of dedicated cat lovers and help us achieve our goal! (This is an equity-compensated role only until the next stage).

You are a cat-loving TikTok and Instagram expert! You film and edit these cute little cat videos and know how to build communities, persuade influencers to cross-promote without ad spend, establish relationships with cat lovers, and make great things happen. You eat, breathe, and live all that is social, because well, you're social and it just fits. You like being part of a great team and doing great work. You look forward to increasing the followers of @CatCrazyChannel and starting @CrazyGoodCatFood from scratch. Let's talk and get you on our team!

Please note, this role is part-time, remote, and for Equity only until our next stage. You are an experienced Pet Food Formulator who knows that cats are carnivores and need animal-based proteins as opposed to plant-based food. You know that cats’ natural food sources are mostly mice and rats and you will find great, palatable recipes that come as close to their natural choice of foods as possible. You are not a subscriber of the latest trend to include crickets, mealworms, cockroaches, or lab meat in cat food because you are aware of the evaluation from the National Center for Biotechnology Information/National Library of Medicine which states that more than 80% of insects at examined edible insect farms carry parasites and half of those can cause disease in animals, with 30% of those parasites being pathogenic for humans.  You also know how lab meat is created and the animal cruelty involved in the procedure. If you are an animal lover and are eager to create healthy food for our cats made in the US without cheap preservatives and other ingredients that could harm them then apply now and join our team – well, and if you have a cat then that’s a big plus!  

You are a cat lover first and a Shopify expert second. And you know just the right third-party apps to make the experience in our store enjoyable for our cat parents. You’ll make it easy for them to subscribe to deliveries, make payments a breeze, and implement cat birthday rewards. And you have more ideas of how to make our website a fun place to go to. Is that you? Then don’t wait and apply now to join our team of cat lovers! * Equity only until our next stage. *  

Join the CatCrazy movement! Founded in 2019 with Petra Luna and @CatCrazyChannel on YouTube, we're dedicated to ensuring every cat enjoys "first-class citizenship." We're seeking a passionate cat lover and skilled Klaviyo Expert self-starter to create engaging newsletters and email flows that will organically and quickly grow our community and introduce them to our exciting new, truly healthy cat food brand. You'll collaborate closely with our CMO and Creative Director to ensure our online presence powerfully communicates our brand values and solutions to our cat-loving audience. (Equity-compensated role until our next funding stage.) Apply now and help us make the world a better place for cats, one email and flow at a time!

Please note, this role is part-time, remote, and for Equity only until our next stage. You are an experienced Pet Food Formulator who knows that cats are carnivores and need animal-based proteins as opposed to plant-based food. You know that cats’ natural food sources are mostly mice and rats and you will find great, palatable recipes that come as close to their natural choice of foods as possible. You are not a subscriber of the latest trend to include crickets, mealworms, cockroaches, or lab meat in cat food because you are aware of the evaluation from the National Center for Biotechnology Information/National Library of Medicine which states that more than 80% of insects at examined edible insect farms carry parasites and half of those can cause disease in animals, with 30% of those parasites being pathogenic for humans.  You also know how lab meat is created and the animal cruelty involved in the procedure. If you are an animal lover and are eager to create healthy food for our cats made in the US without cheap preservatives and other ingredients that could harm them then apply now and join our team – well, and if you have a cat then that’s a big plus

We are looking for someone who is cat-obsessed! A true cat lover! Our Creative Director will work with our internal teams to bring our brand and ideas to life in a way that resonates deeply with our end users. Come join us. Apply now!

Want to use your marketing skills to make the world a better place for cats? At CatCrazy, we're not just selling cat food; we're building a movement that started in 2019 with the @CatCrazyChannel on YouTube. We believe every cat deserves first-class citizenship, and we're looking for a driven CMO to lead the charge. Are you an experienced, data-driven Marketing Leader with a love for cats, ready to guide a team to success? In this role, you will: Provide strong leadership and mentorship to our marketing team. Instill a strong sense of ownership and a drive for results within the team. Champion a proactive, self-starter approach to marketing strategy and execution. Oversee and enhance our strategies for organic growth, leveraging SEO and Google Analytics. If blending your proven leadership, analytical expertise, and passion for cats sounds exciting, we'd love to hear from you!   You'll be instrumental in disrupting the cat food industry and helping us reach more cat owners who share our values. Klaviyo experience is a plus. (This is an equity-compensated role until our next funding stage.)  Apply now and help us change the world, one cat at a time!  

CatCrazy is a fast-growing DTC cat food brand built on a 226K+ YouTube community and a founder story rooted in real loss and real science. We have a Creative Director who owns creative strategy and production — what we need now is someone obsessed with the paid media side: platform mechanics, bidding strategy, audience architecture, funnel optimization, and squeezing maximum ROAS from a lean budget.  You’ll be the person who takes great creative and makes sure the right cat parent sees it at the right time — and converts. 🐈  This is a mission, not just a job.  We built this brand because our founder lost two cats to toxic ingredients in food she trusted. Every ad you run and every conversion you unlock, goes toward getting safer food in front of more cat parents. Cat owner strongly preferred. If that doesn’t hit differently for you — this probably isn’t your role. If it does: welcome home. WHAT YOU’LL OWN Paid Channel Management •     Own Meta Ads end-to-end ◦     Campaign architecture, audience segmentation (cold / warm / retargeting) ◦     CBO vs ABO testing, creative rotation, daily bid, and budget optimization •     Build and manage Google Ads ◦     Search (branded + non-branded), Google Shopping, Google Merchant Center setup ◦     YouTube pre-roll and Performance Max testing •     Launch and scale TikTok Ads ◦     Spark Ads from organic content, In-Feed testing, TikTok Shop integration •     Manage a lean budget with precision — know when to scale, when to cut, and how to reallocate across platforms as spend grows Analytics & Performance Reporting •     Own the performance dashboard — weekly reporting on ROAS, CAC, CPA, CTR, CPM, CLTV, and subscription conversion rate •     Set up and maintain attribution — Meta Pixel, GA4, UTM structure; ideally a lightweight MTA tool (Northbeam, Triple Whale, or similar) •     Run structured A/B tests on audiences, placements, bid strategies, and landing pages — and document learnings clearly •     Monitor funnel drop-off from ad click → product page → cart → checkout → subscription activation and flag CRO opportunities Creative Collaboration (Not Ownership) Our Creative Director owns strategy and production. Your job is to feed the data. •     Provide data-driven feedback on hook performance, format fatigue, and audience signals •     Brief in platform-specific creative specs (aspect ratios, safe zones, copy lengths, CTA placement) •     Flag creative fatigue early — frequency, CPM increases, CTR drops — before performance degrades  Funnel & Offer Optimization •     Optimize our sample funnel — “Try 1 meal free, just pay shipping” is our primary cold-traffic offer; own the CAC-to-LTV math •     Test offer framing — free sample vs. first-bag discount vs. subscribe-and-save — and use data to decide by segment •     Build retargeting sequences for cart abandoners, video viewers, and subscription win-back WHAT WE’RE LOOKING FOR Must-Haves •     3–5+ years running paid media for DTC or e-commerce brands •     Proven track record operating on lean budgets — efficiency-first mindset, not spend-to-scale •     Deep hands-on experience with Meta Ads Manager (Google Ads certification a plus) •     Strong analytical skills — comfortable owning ROAS, CAC, LTV, and funnel metrics •     Autonomous and founder-minded — you bring solutions, not just reports  Strong Pluses •     TikTok Ads experience, especially Spark Ads / creator whitelisting •     Experience placing and managing UGC ads — sourcing creator content, setting up whitelisted campaigns, and reading UGC performance data to brief better content •     Experience with subscription or sample-first funnels •     GA4, Northbeam, Triple Whale, or Rockerbox familiarity •     Pet, health, or food DTC brand background •     Klaviyo or email/SMS retargeting experience •     Shopify analytics familiarity THE SETUP  This is an equity-compensated role while we scale to our next funding stage. Our entire team operates on a founder's mindset — we're all in this together to build something massive. You can start immediately and join our weekly remote syncs.