As CFO, you'll bring direct experience growing start-ups and raising capital. You'll have high net-worth connections and capital-raising experience. You'll introduce your investors to this exciting new investment opportunity, manage investor relations, build, negotiate, and close deals with investors, manufacturers, and retail partners. You'll improve current financial strategy, provide financial planning and analysis, create financial reports, company audits, valuation models, and manage cash-flow. You'll collaborate with the CEO and the executive team to make decisions regarding the company's financial strategy and operations. You will possess a strong background in finance, investor relations, and management.